About Us
We make gifts that actually mean something.
What The Type is a made-to-order personalised gifting brand from Hyderabad, India — built for people who want to give something real.
Why we exist
Generic gifts are easy. A candle, a gift card, something wrapped nicely but picked quickly. We've all given them. We've all received them.
What The Type started because we kept asking: what if the gift actually said something about the person receiving it? Not just their name on a mug — but a real object, made from something that matters to them. A photo. A memory. A moment.
That question became a brand. And that brand now ships personalised, made-to-order gifts across India.
Every order is made when you place it — not before. Because a gift that's made for someone should actually be made for someone.
How it works
You share something personal — a photo, a set of memories, a detail about someone you love. We turn it into a physical object with care and intention. No mass production, no warehouse stock, no guesswork.
Each piece leaves Hyderabad and ships pan India. From Delhi to Chennai, Kolkata to Pune — your order finds you.
✦ Made to order — every piece is made when you order it ✦ Pan India shipping — we deliver across India ✦ Based in Hyderabad — real people, real address
What people say
"I ordered a Typewritten Letter for my sister's birthday and honestly cried a little when it arrived. She hasn't taken it off her bag since." — Richa, Delhi
"So much better than I expected from an Instagram brand. Packaging was cute, delivery was fast, and it felt genuinely felt so special when I gave it to my best friend." — Rachana, Hyderabad
The person behind it
Rishita — Founder, What The Type
Based in Hyderabad. Started What The Type because personalised gifting in India felt either too generic or too gimmicky — and there was clearly a better way to do it. Every order still goes through her.
Find us
We live on Instagram at @whathetype — that's where new drops, behind-the-scenes, and customer photos all show up first. Shop directly on our website or DM us if you have something specific in mind.
Personalised gifts, made in Hyderabad, shipped across India.
